Emerging Medium: From Utopian Ideals to the Focus on Monetizing

Historically, advertising has responded to changing business demands, media technologies, and cultural contexts. Advertising agencies, formerly in the business of peddling advertising space in local newspapers and a limited range of magazines, have become servants of the new national advertisers, designing copy and artwork and placing advertisements in the places most likely to attract buyer attention. In this era of diminishing revenues – and audiences – from traditional publishing channels like newspapers and magazines, email monetization provides publishers, advertisers and audiences with a modern method of driving revenue, new customer growth and knowledge of new products previously only available via print ads and television. Furthermore, every website has a bunch of web pages which get more search traffic than others. These pages are constantly visited daily by new visitors, people who have never seen the site in question before. I call these ‘money pages’ because they are a reliable source of immediate and future income. But they’re not just ‘money’ because they bring in revenue: they are one of the easiest ways to grow your audience without much work. If you learn how to optimize these money pages (its not hard to do), you’ll really improve your website in so many ways. More revenue, more members, more influence and authority.
The faster technology develops, the more it can be used to target consumers with personalised messaging and drive sales.
Digital media -- from Web 2.0 to 3G mobile to Bluetooth, wi-fi and new generation outdoor and point of sale communications -- will redefine the retail landscape by giving marketers the ability to make their messages more personal to consumers and therefore more relevant. The right technology used in the right way at the right time in the right place for the right people works.

The internet, mobile telephony, digital outdoor advertising and digital point of sale are, or can be, all connected to one another. This makes monetization a single media with many tools and routes to the consumer. Treated as such, brands can seek out customers accurately and engagingly and makes it easy for brands that want to deliver engaging, relevant, well-targeted and powerfully persuasive marketing at the moment consumers will be most interested. This makes advertising and monetization very personal and in your face.